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Interactive and Immersive Marketing

Apple Vision Pro is the missing link between cinema and theatre and new short film Submerged proves it [Video]

With one of the biggest criticisms levelled against head-mounted displays being the potentially isolating nature of wearing the devices, it’s with no small irony that Apple Vision Pro’s debut Immersive Video short film, Submerged, is set on a submarine.

It may well be a claustrophobic’s worst nightmare. But for movie fans looking for more fresh experiences to indulge in, it may well be an immersive dream. And, surprisingly, it might even tempt theatre goers more used to a seat in a royal box than a sofa-bound streaming session too.

That was the resounding feeling I got after watching director Edward Berger’s 17-minute long thriller — that Apple Vision Pro can act as the missing link between the explosiveness of watching a movie or TV show, and the intimacy and physicality offered by theatre.

It’s more than just a 3D screen strapped to your face. Unlike a traditional 3D cinema experience, the action …

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