Music videos are so yesterday. It’s 2024 — time to strap on the Vision Pro and experience Apple Immersive Video instead.
Apple just revealed that The Weeknd, who made a cameo appearance during the iPhone 16 “Glowtime” livestream, is unleashing a new “breathtaking immersive experience” that is designed exclusively for the Vision Pro. It will celebrate a new song from the “Blinding Lights” crooner.
This will be all part of the Apple Immersive Video experience, a new-ish, enveloping 3D storytelling format, enhanced with spatial audio, that transports viewers into the center of the action with a 180-degree field of view.
It’s not out yet, though. It’ll be released next month, Apple said in a press release.
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Apple announces 5 additional new immersive experiences for Vision Pro
In addition to the The Weeknd’s music video, Apple is dropping an immersive film called 2024 NBA All-Star Weekend that features the first-ever NBA vs. WNBA 3-point challenge between Steph Curry and …