Ann Althouse gets the pointer for finding this: Giles Coren of the London Times wrote in “I take Jaguar’s woeful woke rebrand personally/From heritage British cars to classroom lessons, there’s always one demographic under attack — the middle classes” …
“And Jaguar’s answer to the crapness of a car they can no longer persuade middle-aged, middle-class, professional family men to buy? Improve the car? Persuade the men? Or, wait, try to sell it instead to anorexic, teenage, intersex manga fans of colour, because they might just be stupid enough to fall for it? Except the ad’s not for them, is it? Like most adverts now, this is a story of rich white heterosexuals selling stuff to other rich white heterosexuals, using images of multi-ethnic, pansexual, differently abled humans in order to appear progressive, without actually doing or changing anything…. The ads stand for NOTHING…. They are born of a contempt for the middle of society, …
