As Industry Is Consumed by Digital & AI, Windermere Doubles Down on the Human Element of Real Estate with New Campaign from PB& [Video]

After a tumultuous year, the real estate world continues to grapple with challenges from all sides. New concerns about commissions and a devotion to automation, technology, and efficiencies over agents has led to real estate itself being seriously questioned as a desirable career path. This is why Windemere decided to go against the tide and devote their newest campaign to those very agents, putting them front and center.

Rather than air traditional spots, the family-run industry leader along with Seattle-based agency PB& has developed a branded Wednesday morning segment, “Wednesday Windermere Wisdom,” on iHeart stations in key Windermere markets across their western footprint. The segment allows agents to serve up their wisdom, ideally becoming a magnet for other like-minded agents. 

Breaking in June, “Wednesday Windermere Wisdom” is the centerpiece of this new initiative and includes additional branded recruiting spots and will rerun vignettes throughout the week and day parts, supplemented with streaming targeted at prospective …