Are trends dead? Is marketing moving offline? Has short form killed narrative? The Drum Network gathered a panel to discuss the lay of the land in 2024.
Trends can seem to collapse just as soon as they emerge these days. By the time marketers react to a cultural moment, it’s old hat. Which, of course, poses a challenge for an industry built on speaking to consumers in a believable, au courant manner (not to mention, unfortunately, for journalists trying to write trends round-ups for the year that was).
The Drum Network gave it a shot anyway, gathering together some of the brightest and best from the marketing industry to reflect on the trends that defined 2024 for them.
Happily, the challenge of responding to the ever-faster pace of online change seems to be pushing marketers back into the real world.
‘Everything is influence’
It’s hard to ignore the role played by short-form content this year. …