Ascenda transforms economics for financial institutions with new loyalty-as-a-service offering | PR Newswire [Video]

, /PRNewswire/ — Ascenda, the world’s most connective rewards ecosystem, today announced the launch of its new loyalty-as-a-service offering. The groundbreaking model challenges established industry norms and maximizes business outcomes for financial institutions through effortless access to scalable, aspirational rewards propositions that deliver outsized returns.

For decades, companies who provide rewards technology and content have operated on a vendor model that leaves them uninvested in their clients’ success. The onus has been squarely on financial institutions to procure the right loyalty marketing ingredients and put them to use in a way that generates ROI – often with mixed results. Ascenda now shifts that paradigm by delivering loyalty as a partner, not as a supplier.

The new loyalty-as-a-service offering transforms marketing economics for financial institutions with an outcome-centric partnership model composed of: 

• Holistic ecosystem access:Ascenda’s full suite of proven technology and compelling lifestyle content is accessible effortlessly in one place. This marks the …