The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
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Asian markets boosted by tech rally, traders eye US inflation [Video]

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AI Behavioral Targeting

Tech firms led an Asian market rally Thursday on renewed optimism about demand for AI equipment following a strong earnings outlook from US chip giant Micron.

News that South Korean behemoth SK hynix had started mass production of a more advanced artificial intelligence chip also fanned optimism among investors already upbeat after China unveiled a raft of economy-boosting measures this week.

The positive sentiment on trading floors comes ahead of the release of the Federal Reserve’s preferred gauge of inflation which could play a role in officials’ plans for interest rates, following last week’s mood-boosting bumper cut.

Tech shares have been the main driver of a surge in global markets this year — pushing several to record highs — as demand for all things AI heats up.

While they have seen a lull in recent weeks on worries the rally may have been overblown, there is optimism that there are …

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