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Automotive process mining a key focus for BMW [Video]

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Personalization Strategies using AI

In an era when businesses are pressured to enhance efficiency and embrace sustainability, process mining and artificial intelligence integration have emerged as pivotal strategies. For BMW Group, automotive process mining is of key importance moving forward.

Companies these days must seek to get the most out of their data that they can. But organizations with the right data must also optimize their processes, according to Patrick Lechner (pictured), head of process mining and robotic process automation at BMW Group.

“At BMW, we saw that only with optimal processes can we win, we can be the leader in our field,” he said. “Therefore, it’s really crucial to combine data and processes in the best possible way. We’ve really managed to do that in the last couple of years.”

Lechner spoke with theCUBE Research’s Rob Strechay and Savannah Peterson at Celosphere 24, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed the role of process mining in optimizing business efficiency …

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