Autos Shows Work To Win Back Audiences With New Dates, Added Attractions [Video]

Auto shows host more than just automotive executives, journalists and potential buyers. Government officials, policymakers, technologists, designers, dealers, investors, industry analysts, content creators and influencers all make an appearance, alongside new vehicles and interactive displays.

While auto shows lost some influence among journalists in the last half-decade as extravagant new car reveals took a backseat to digital debuts and intimate first looks, the county’s largest auto shows are looking to regain traction amongst consumers who have stopped attending after years of cancelled and downsized shows during the COVID-19 pandemic.

It is a tenuous time for these shows. Some brands have pulled corporate support, leaving local dealerships to pick up the slack. Other brands have stopped attending auto shows altogether, claiming they have less impact that other forms of customer interaction. Simply put, the return on investment isn’t apparent, even as car sales have rebounded from pandemic era lows.

Stellantis, the parent company of the Dodge, Jeep, Ram …