AWS refreshes AI story with new Trainium 2 chip, Bedrock upgrades, and SageMaker Studio [Video]

The big picture: One thing that’s become clear when it comes to Generative AI is that we’re still in the early days of the technology. Major evolutions and refinements of existing products are going to be a standard part of the tech industry news cycle for some time to come.

At their annual re:Invent conference in Las Vegas, Amazon’s Web Services (AWS) exemplified this trend with a series of product and service announcements primarily focused on enhancing their existing offerings rather than introducing completely new ones.

To be clear, there were a few genuinely new entries in the firehose of announcements that have become synonymous with AWS keynote speeches – particularly regarding foundation models. Even there, however, it could be argued that the focus was largely on rebranding or replacing existing products.

Part of the reason for this approach is …