Introduction and Common Mistakes:
Challenge of “spray and pray” advertising
Common pitfalls: poor lead quality, scattered lead flow, poor ROI
Importance of consented data and privacy compliance
Critical Success Factors
Aligning marketing and sales teams
Setting up audiences and conversion actions
Frequent reviews and adjustments
Building an Effective Lead Generation Funnel:
Full funnel strategy: awareness, consideration, conversion
Importance of content creation and lead magnets
Implementing feedback loops
Why We Love Microsoft Ads:
Profile targeting through LinkedIn
Access to a large installed base
Similar capabilities with search, display, and e-commerce ads
Leveraging Google Ads data
Advanced Targeting Techniques
Targeting by industry, company name, job role
Using attribution reports
Marketing dashboards for insights
How We Can Help:
Free assessment and growth insights workshops
Campaign planning and optimization
Complete campaign management and dashboard optimization
Test campaigns and private-centric marketing approaches
More about this Topic:
https://get.wittigonia.net/microsoft-ads-linkedin-profile-targeting
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