Name: B2B Marketing Research: Webinar Highlights #MarketingResearch #MarketingSuccess #MarketingStrategy #MarketingTools #MarketResearch [Video]
Uploaded: 2024-07-11T11:38:08+00:00
Description: Highlights from Green Hat's B2B Marketing Research Report Webinar, with ADMA, Salesforce and Xero.

B2B Marketing Research: Webinar Highlights [Video]

Sales & Marketing Alignment

Less than half of BMR respondents said they had shared goals between Sales & Marketing
Own one number between teams – a single source of truth
Revisit alignment regularly (at least every six months) to allow for the business to evolve and mature
Work on both transactional and cultural alignment solutions
Important to celebrate successes together

Everyone must co-own customer experience, enshrined in a series of relevant metrics for it to be successful.
Must look at end-to-end journey, including customer service. Everyone in the org must be on board.
Stop thinking in terms of B2B – it’s human-to-human and it’s always about real people.

Automation isn’t a magic bullet, it takes effort.
This feels like the year marketing automation finally comes into its own.
Still a gap between having the tools and knowing how to use them – integration with CRM and whole of business goals is critical.
Businesses should roll out automation as an internal communication piece with a clear vision and …

Tags Market Research, Marketing Research, Marketing Strategy, Marketing Success, Marketing Tools