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Customer Segmentation with AI

Banking world experiences transformation with hybrid data analytics [Video]

Teradata Corp.’s focus on hybrid data analytics has extended to the banking world.

Sicredi Confederation, a Brazilian credit union and one of the top ten banks in Brazil, is working with Teradata in association with Amazon Web Services to improve its customer experience. Teradata’s software has led to rapid improvements in Sicrediti’s data management, according to its analysts.

“If you have a bad prediction of the income information, you will probably offer a product or a service that won’t fit in the client’s needs,” said Matheus Daniel Pierozan (pictured left), senior credit analyst at Sicredi. “This is why it’s so important to have good predictions. In this case, we are trying to predict the client’s income. Just in the first month, we were able to increase the limit consumption to 30% using Teradata.”

Pierozan and Michael Hutchinson (pictured right), chief customer officer of Teradata Corp., spoke with theCUBE Research’s Rob Strechay and co-host Savannah Peterson at Teradata Possibleduring an exclusive broadcast …

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