MANILA, PHILIPPINES—The barangay roadshows will give more Filipinos access to financial resources to help them thrive every day and be ready for rainy days. Through its team-up with the noontime TV show It’s Showtime, GCash reaches millions of Filipinos with fair lending solutions that used to be available only to a select few.
“Nine out of 10 Filipinos borrow money to cover day-to-day expenses, emergencies, and financial or life goals, but there is still a significant demand for accessible lending options,” said Baby Aquino, Chief Product and Strategy Officer at Fuse Lending. “Barangay GCash is our way of introducing lending solutions to Filipinos who need them. We want to let everyone know that help is now just a few taps away, and we hope to do so through inspiring stories and fun activities.”
During the Barangay GCash segment of It’s Showtime, lucky residents shared their personal experiences and received prizes …