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BBB warns parents about posting too much information about their children through back-to-school photos [Video]

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Interactive and Immersive Marketing

NASHVILLE, Tenn. (WKRN) — It’s that time of year. There is a moment of celebration when you, as a proud parent, send your child onto their next milestone: a new school year.

Many want to hold onto that moment, normally with a photo. However, the Better Business Bureau (BBB) wants you to be wary about where you post it. News 2 spoke with the Vice President of Marketing Engagement for the BBB serving Middle Tennessee and Southern Kentucky Lorneth Peters about best practices.

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“We love sharing back-to-school photos of our kids, I’m included in that,” Peters said. “But we must always remember that scammers are opportunists. They always take advantage of timely things.”

Those seemingly joyful back-to-school photos are sometimes filled with information that scammers are looking out for.

“The child’s age, the school they attend, their height, their favorite foods,” Peters explained. “Why? Because scammers understand the more they …

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