Singapore — BBDO Singapore and Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) have launched an integrated campaign that reveals a simple truth: workplace discrimination happens in the workplace and it cannot be tolerated. It is up to all of us to end workplace discrimination by updating our mindsets to see everyone for their abilities.
The “Update Our Mindset” campaign questions the relevance of discrimination in the workplace or society at all. A content film challenges this notion by depicting workplace discrimination in various forms and scenarios, suggesting we update our mindsets to address our biases.
“Workplace discrimination impacts our morale and productivity, but I believe we can change that. Let’s start by addressing our biases, updating our mindsets, and seeing each other for our merits. We began with the campaign ‘Know It to End It.’ This follow-up campaign will continue to build on that foundation,” said Lorraine Audrey Paul, Assistant Director for Marketing …
