MBW’s Stat Of The Week is a series in which we highlight a data point that deserves the attention of the global music industry. Stat Of the Week is supported by music data analytics firm Chartmetric.
In a win for Regional Mexican music, Becky G’s collaborative performance video POR EL CONTRARIO featuring Leonardo and Ángela Aguilar has become the ‘Most Watched Music Video’ globally on Vevo in 2024, accumulating 312.7 million worldwide views.
This feat marks the first time a Regional Mexican music video has topped Vevo‘s global charts, suggesting a shift in international music consumption. In recent months, global music companies like ADA, Believe [501 articles]” href=”https://www.musicbusinessworldwide.com/companies/believe/”>Believe sharpened their focus on Regional Mexican music with new appointments and partnerships.
Becky G’s video surpassed other major international hits, including Lady Gaga and Bruno Mars‘ Die With a Smile, which secured second place …