Becoming the expert – Sticky Marketing Club [Video]

Grant Leboff: One of the things that you talk about in your books, I think, is really important is about becoming the expert. How do you see people being able to achieve that goal?

Phil M Jones: If you want to be seen as an expert, you do the things that experts do. When you look at other people who you judge as experts, there are behavioural traits, there are physical things that you witness in them that make you feel like they’re an expert. Firstly an expert is rarely a generalist unless they’re an expert of being a generalist. Although you can do a thousand things, and I’m sure that you can do most of them really, really well, you need to find where that tip of the arrow is, the point that you are better at than anybody else.

I put it this simply is… if you wanted to open a tin of …