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Bed Bath & Beyond is returning to brick and mortar stores at a rival | Money [Video]

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AI Behavioral Targeting

New York (CNN) — Bed Bath & Beyond is coming back to a physical store near you after going out of business last year. But this time, it’s taking up space at a rival.

Beyond Inc., which bought the defunct retailer out of bankruptcy, is investing $40 million in the Container Store and giving the home goods and former competitor a much-needed lifeline as it struggles with its own financial issues.

As part of the investment, Bed Bath & Beyond branded kitchen, bath and bedroom products will soon be sold at the Container Store’s 102 locations.

The partnership aims to “improve customer experience utilizing both the iconic” Bed Bath & Beyond and the Container Store names, a press release said, which are two of the most recognizable names in shopping that have fallen into a financial mess in recent years.

In May, the Container Store began a strategic review of its business as it struggles with slumping sales and hasn’t posted a profit in three …

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