New York (CNN) — Bed Bath & Beyond is coming back to a physical store near you after going out of business last year. But this time, it’s taking up space at a rival.
Beyond Inc., which bought the defunct retailer out of bankruptcy, is investing $40 million in the Container Store and giving the home goods and former competitor a much-needed lifeline as it struggles with its own financial issues.
As part of the investment, Bed Bath & Beyond branded kitchen, bath and bedroom products will soon be sold at the Container Store’s 102 locations.
The partnership aims to “improve customer experience utilizing both the iconic” Bed Bath & Beyond and the Container Store names, a press release said, which are two of the most recognizable names in shopping that have fallen into a financial mess in recent years.
In May, the Container Store began a strategic review of its business as it struggles with slumping sales and hasn’t posted a profit in three …