Spend a little time on the Brafton.com blog, and you’re sure to find our experts talking at length about marketing plans, marketing strategies, marketing management and even marketing frameworks. We think about marketing day in and day out. We chat about it in the break room, discussing everything from social media marketing trends to international marketing challenges. Some of us have even admitted to having dreams about it — perhaps that’s a byproduct of our marketing degrees and all the marketing courses we took.
Simply put, we’re big fans of marketing in all its forms, from digital marketing to integrated marketing communication and brand management. We designed our marketing activities to reach audiences through various marketing channels.
But in all our fanfare, we noticed we haven’t yet discussed one key element of this topic: the all-important marketing program. Today, we’re here to rectify that.
A marketing program is all the …