Our TikTok feeds have been taken over recently by companies attempting to speak in in-vogue vernacular writes Chris Cashen.
The latest trend involves older folk reading marketing scripts written by Gen Z — people aged 12 to 27 — infused with youthful slang.
These social media posts were initially undoubtedly funny, but they have quickly gotten old.
Their duration of relevance is as thin as a Rizla paper.
There are only so many times you can see videos based on internet expressions such as ‘very demure’, ‘it’s giving’ or ‘brat summer’ before your eyes start to twitch.
Once anyone over 35 starts using your slang, it’s no longer cool.
It is also difficult to decode who the joke is on, as it implies Gen Z folly and older generations’ gullibility.
TikTok likes to remind brands to make TikToks, not adverts.
The conventional wisdom is that less polished content appears more authentic and prompts …