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AI Behavioral Targeting

Beyond the hype: Key components of an effective AI policy [Video]

A robust AI policy is essential for businesses to navigate the ethical, legal and operational challenges of AI implementation. Here are some tips on how to thread that needle.

Credit: Leo Rajapakse

In today’s rapidly evolving technological landscape, artificial intelligence (AI) plays a pivotal role in transforming businesses across various sectors. From enhancing operational efficiency to revolutionizing customer experiences, AI offers immense potential. However, with great power comes great responsibility. Creating a robust AI policy is imperative for companies to address the ethical, legal and operational challenges that come with AI implementation. 

Understanding the need for an AI policy 

As AI technologies become more sophisticated, concerns around privacy, bias, transparency and accountability have intensified. Companies must address these issues proactively through well-defined policies that guide AI development, deployment and usage. An AI policy serves as a framework to ensure that AI systems align with ethical standards, legal requirements and business objectives. 

For instance, companies in sectors like manufacturing or consumer …

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