Bible sales surge thanks to fresh editions, new buyers looking for ‘things that feel more solid,’ report finds [Video]

Book stores and publishers had one reason to rejoice this year as a longtime bestseller experienced a new spike in popularity.

Bible sales rose 22% through October compared to the same period last year, according to new data from Circana Bookscan, reported on by The Wall Street Journal. Total U.S. print book sales were only up 1%, the outlet reported.

Publishers credited new marketing and designs, general anxiety in the world, and a surge of young, first-time buyers, with the Bible boom.

“You have a generation that wants to find things that feel more solid,” Amy Simpson of Tyndale House Publishers told The Wall Street Journal.