Big Chips & Yasmine Abdel Azizs Campaign Takes a Bite Out of the Competition [Video]

Since the rise of the boycott, many local brands have made their debut in the Egyptian market and proven that they are strong and ready to compete globally. Many of these regional brands started to focus on marketing their products and services, and some of them created very smart and engaging campaigns. Big Chips surprised us with a new bold marketing campaign. The power of marketing is inevitable, and by using it correctly with the perfect strategy, your brand will expand to new horizons.

Empowering Local Brands: Big Chips Continuing The Boycott Trend

Big Chips’ latest campaign was very engaging and creative. The campaign featured the actress Yasmine Abdel Aziz and focused on the boycott. The campaign was mainly a music video, but it was very optimistic, and the theme was cheerful. Big Chips focused on how local brands are strong enough to compete in the Egyptian market. The campaign gives a sense of confidence to the audience and …