People haven’t only been filling their plates this Thanksgiving weekend — it also seems they’ve been filling their online shopping carts.
Black Friday online shopping this year is on pace to break a record with between $10.7 billion and $11 billion in sales, according to Adobe Analytics, which tracks U.S. e-commerce data.
As of Friday evening, spending on online shopping was up more than 8% compared to last year, according to Adobe.
The record pace of Black Friday buying follows record-setting online shopping on Thanksgiving itself, the analytics firm said. Consumers spent a record $6.1 billion online on Turkey Day — up nearly 9% compared to a year ago, according to Adobe.
What are people buying this Black Friday?
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dobe said deep discounts are likely fueling the online spending spree, including discounts on toys of more than 27% off the listed price. Toys have seen a 178% boost in online Black Friday sales so far, compared to …