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BLACKPINK Jennie’s Inclusion In ILLIT Debut Plans Goes Against Belift Lab’s Previous Plagiarism Denial [Video]

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Video Analysis for Marketing Insights

Recently, obtained planning documents from the debuts of ILLIT and NewJeans have become a hot topic.

ILLIT | Belift Lab
NewJeans | People

These documents initially sparked suspicions that Belift Lab had plagiarized ADOR due to the similarities in marketing strategies, key phrases, conceptual themes, and PowerPoint design. Belift Lab has since denied these allegations.

Belift Lab Denies Plagiarizing NewJeans’ Debut Plans For ILLIT

On November 12, alleged extra information from the two documents were revealed, showing more of what went into the thought process behind ILLIT.

This includes a mood board showing the inspiration for ILLIT at the time, similar to boards created on Pinterest.

Two of the photos on the mood board were discovered to be of BLACKPINK’s Jennie, taken from the idol’s Instagram account.

Jennie is one of the most popular idols on the planet, so, understandably, a company might use her as inspiration for their group. However, her inclusion seems to go against claims made by …

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