How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
12 Steps to Create Videos

Blade Runner 2049 creators sue Elon Musk over AI-generated Robotaxi images [Video]

Categories
Predictive Maintenance for Marketing Tools

22 October 2024, 13:52

Tesla used this AI-Generated image at their We, Robot event. Picture:Warner Bors, Telsa

By Henry Moore

The production house behind Blade Runner 2049 has sued Elon Musk, Tesla and Warner Bros Discovery over claims they used images from the film without permission.

Production company Alcon Entertainment alleges it expressly denied a request by Warner Bros to use imagery from Blade Runner 2049 to market Tesla’s so-called Robotaxi.

Alcon claims the company used Artificial Intelligence (AI) to generate images that very closely resemble shots from the 2017 film.

Tesla and Warner Bros are yet to comment on the allegations.

Read more: Ads funded by Elon Musk tell voters Kamala Harris is both pro-Israel — and anti-Israel

Read more: Paddington Bear granted UK passport by Home Office

“Any prudent brand considering any Tesla partnership has to take Musk’s massively amplified, highly politicised, capricious and arbitrary behaviour, which sometimes veers into hate speech, into account,” the lawsuit said.

BLADE …

7 Invisible Obstacles to Digital Marketing Success
7 Invisible Obstacles to Digital Marketing Success
5 Steps to Creating Successful Ads