22 October 2024, 13:52
By Henry Moore
The production house behind Blade Runner 2049 has sued Elon Musk, Tesla and Warner Bros Discovery over claims they used images from the film without permission.
Production company Alcon Entertainment alleges it expressly denied a request by Warner Bros to use imagery from Blade Runner 2049 to market Tesla’s so-called Robotaxi.
Alcon claims the company used Artificial Intelligence (AI) to generate images that very closely resemble shots from the 2017 film.
Tesla and Warner Bros are yet to comment on the allegations.
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“Any prudent brand considering any Tesla partnership has to take Musk’s massively amplified, highly politicised, capricious and arbitrary behaviour, which sometimes veers into hate speech, into account,” the lawsuit said.
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