Blizzard co-founder ‘blown away’ at the progress of generative AI [Video]

Like it or not, AI is here to stay…and it could help transform some aspects of the entertainment industry, especially video games.

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Artificial intelligence is a hot-button topic for many reasons. Generative AI is seen as a potential threat that will impact jobs at a time when the games industry is already culling tens of thousands of workers in an effort to save money, reduce costs, and improve margins for the illusion of perpetual growth.

But executives and high-level creatives also see AI as an opportunity. EA, for example, is using generative AI to completely revolutionize user-generated content. Xbox is also using generative AI to help with writing and dialog of its games. Other teams have been more quiet on their AI usage, but it’s fair to say that a portion of the biggest companies in gaming are using it in some way–except for Nintendo.

In a recent interview with Bloomberg’s Jason Schreier, Blizzard co-founder …