Bloomingdale’s has announced its Wicked Good Holiday campaign in partnership with Universal Pictures’ Wicked. This collaboration will bring the magic of the holidays to life with a Wicked Good Holiday pop-up. Shoppers can expect an exclusive AQUA collection, an array of products for gifting, immersive in-store experiences, a takeover of the iconic “brown bag”, and an enchanting 59th Street window unveiling.
To kick off the celebration, on November 13 Bloomingdale’s will unveil its iconic holiday window display along Lexington Avenue at the 59th Street flagship. The night of festive celebrations will be hosted by star of Wicked, Cynthia Erivo and will feature performances from multiple Broadway stars, including Tony winner Lea Salonga, six-time Emmy nominee Tituss Burgess. Guests will also enjoy a dance presentation by the film’s choreographer and three-time Emmy nominee Christopher Scott, and an 8-piece orchestra playing instrumental medleys from the film’s soundtrack. The unveiling will be followed by an in-store celebration filled …