Blumhouse And Meta Partner On New AI Creative Industry Feedback Program [Video]

Blumhouse and Meta are partnering on Meta Movie Gen—a suite of AI models that show how you can use simple text inputs to produce custom videos and sounds, edit existing videos, and transform a personal image into a unique video. For the pilot, Blumhouse—a driving force in horror—selected a group of filmmakers to test out the technology and provide feedback before its public debut.

“While we’re not planning to incorporate Movie Gen models into any public products until next year,Meta feels it’s important to have an open and early dialogue with the creative community about how itcan be the most useful tool for creativity and ensure its responsible use,” says Connor Hayes, VP ofGenAI at Meta.

Those filmmakers—Aneesh Chaganty (Searching, Run), The Spurlock Sisters (The Breakline and participants in Blumhouse’s first annual Screamwriting Fellowship) and Casey Affleck —collaborated with Blumhouse’s generative AI researchers to try out the tools and then used …