Book Club Discussion – Renegade Marketing by Drew Neisser [Video]

Great discussion with Stella Bouldin and Ben Neivert about Drew Neisser’s book Renegade Marketing.

A few highlights-

• Renegade Marketing is to strategy what Jay Conrad Levinson’s Guerilla Marketing is to tactics – a very complete overview with some very actionable exercises to be sure you’re “doing it right.”
• We discussed key strategies and trends from Coca Cola, Apple, and the finance industry, and how they relate (or don’t) to aviation.
• Simplicity is incredibly powerful but not easy to accomplish – we discussed some of the processes to “get simpler” in your marketing.