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Some SEO influencers and experts are of the view that AI-generated content should not be called original since it’s the result of other people’s creative labor. The lack of permission from the original authors is another ethical concern.

We shouldn’t call generative AI output ‘original’ if it’s the result of running millions of people’s creative labour through a computer program without their permission.

It’s hard to think of anything more clearly derivative.https://t.co/Hq4HErIJJ9 pic.twitter.com/If9726dFtl

— Ed Newton-Rex (@ednewtonrex) June 1, 2024

At the same time, AI-generated content lacks the human touch and originality. So, it may not connect with the audience as effectively as human-written content.

Then, there’s the issue of AI creating an uneven playing field for smaller businesses and content creators who cannot afford AI technology. This could potentially lead to a lack of diversity in the digital space, with only the financially capable being able to produce high-quality and SEO-optimized content.

Possibly, the biggest concern with AI-driven SEO is …

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