Nate Barad, VP of Product Marketing, discusses how search plays a crucial role in enhancing the customer experience and driving eCommerce sales. He explains why speed is the number one factor in customer satisfaction and how businesses can use AI and new consumer behaviors to deliver faster, more relevant, personalized search experiences.
Key Takeaways:
– Speed is Key: From retail to hospitality, the ability to meet customer needs quickly is critical. Fast responses can significantly boost sales and customer satisfaction.
– Understanding Customer Intent: Search is the first signal of a customer’s intent. The quicker a business can interpret that intent and respond with tailored suggestions, the more likely they are to drive conversions.
– Relevancy Beyond Keywords: The traditional approach to relevancy in search—based on keywords or semantic matching—is evolving. By leveraging multiple business signals (like inventory levels and seasonal trends), businesses can better meet customer expectations and maximize sales.
Nate also shares insights into how AI is increasingly being used to deliver dynamic, real-time search results that are both relevant and fast, especially as customer expectations continue to rise.
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