Boostr and pureIntegration Announce Strategic Partnership to Drive AI-Powered Advertising Solutions for Media Companies | PR Newswire [Video]

Collaboration Enhances Media Companies’ Linear, Digital, and Retail Media Advertising Workflows with Advanced AI and Converged Order Management Capabilities

, /PRNewswire-PRWeb/ — Boostr, the leading provider of advertising management platforms for publishers and media companies, today announced a strategic partnership with pureIntegration, a consulting and systems integration firm renowned for its expertise in digital transformation within the media ecosystem. This collaboration aims to help media companies optimize advertising operations through AI-driven solutions and the seamless convergence of digital and traditional media workflows.

“We see immense value in working with Boostr, whose platform uniquely combines CRM and OMS capabilities tailored for the media industry,” said Jeff Puzenski, Managing Director, AdTech and Media at pureIntegration.

With over two decades of experience in media technology, pureIntegration will provide hands-on support to media companies of all sizes to implement Boostr’s end-to-end Customer Relationship Management (CRM), Order Management System (OMS), and AI-powered Proposal Recommendation solutions, which streamline Sales, Finance, …