Brands go green and pink for ‘Wicked’ release [Video]

If you feel like you’ve been seeing pink and green everywhere you are not hallucinating. The “Wicked” movie is premiering this weekend and to get people excited, they’ve partnered with all kinds of brands on Wicked inspired products. From clothes to shoes and even makeup, FOX 5 NY’s Jennifer Williams is digging into the marketing strategy and if it’s likely to have the same effect that we saw with Barbie last summer.