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Brave New World teams with Tide PODS for an immersive 5D movie screening [Video]

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Interactive and Immersive Marketing

Marvel is messier than ever, so much so that Tide is teaming with the superhero movie franchise for its latest release, Captain America: Brave New World.

As Tide prepares to launch the “most powerful clean and best stain removal POD,” they’ll see a partnership with the Walt Disney Studios comic book brand that’ll bring forth a once-in-a-lifetime movie experience.

The company and Marvel will collaborate on Thursday, February 13, to host an exclusive 5D “Collateral Stains Screening” for the upcoming Captain America: Brave New World in celebration of Tide Ultra Oxi Boost Power PODS.

“Saving the world can get pretty messy,” said Holly Frank, Walt Disney Studios VP, Partnership Management and Operations, Marvel. “We’re thrilled to be collaborating with Tide to highlight everyday people in the MCU – and their “Collateral Stains” – in the middle of our most messy and awesome action in Captain America: Brave New World, and other fan-favorite and upcoming Marvel titles.”

“No one in …

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