PostedonWednesday, August 14, 2024
Drawing on visual references including vintage museum dioramas and the pioneering stop-motion of Ray Harryhausen, LA director Brent Bonacorso leverages a happy accident in Midjourney into a rousing spec spot for Johnnie Walker.
Brent Bonacorso: “As a director, I’m always testing ideas and innovations involving different ways to tell stories. And so like many people, I’ve been experimenting with AI platforms for a while now. I feel the key to staying relevant as a director is staying curious and creative, and using these new tools to tell the stories we want to tell, and not the other way around.”
“This latest film began as an accident. Over the last two years I’ve generated thousands of images in Midjourney for various treatments and projects. One day, when prompted with ‘figures walking in a forest’, Midjourney got a bit confused and created an image of ‘figurines walking’ including all the hallmarks of …