Bridget Sponsky on building a banking brand thats Ally by name and an ally by nature [Video]

As part of The Drum’s focus on Finance & Utilities, the all-digital bank’s executive director of brand and sponsorship marketing tells Tim Healey how it’s disrupting the category by solving consumer pain points.

Let’s dig into your career. You’ve worked agency side at Young and Rubicam, Doner advertising, then Campbell Ewald and GTB in Detroit. Since 2008 you’ve been at Ally, where you lead the charge on brand and sponsorship marketing. Please could you walk us through your career and tell us how you fell into marketing?

I always had an affinity for writing. I would write all the time growing up. I took some college prep classes in high school for advertising and fell in love with it. My mom was an artist. My dad worked on the finance side of the auto industry. I consider myself in the middle ground – the balance of art and science – and I felt like advertising was this really unique …

Tags Content Marketing, Digital Strategy, Insights, Marketing, Marketing Automation