The Implications of AI in Digital Marketing
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Bridging the IT skills gap, Part 1: Assessing current strategies and introducing GenAI as a unified solution [Video]

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Personalization Strategies using AI

With advanced technologies like AI transforming the business landscape, IT organizations are struggling to find the right talent to keep pace. The gap between emerging technological capabilities and workforce skills is widening, and traditional approaches — such as hiring specialized professionals or offering occasional training — are no longer sufficient as they often lack the scalability and adaptability needed for long-term success.

According to IDC’s July 2024 CIO Sentiment Survey, 26% of CIOs identify recruiting, retaining, and upskilling talent as their biggest challenge to success. Skill mismatches (31%) and inadequate training and development opportunities (29%) underscore the demand for talent as well as the difficulty in finding candidates with the right skills.

The problem isn’t just the shortage of qualified candidates; it’s the lack of alignment between the skills available in the workforce and the skills organizations need. Take cybersecurity, for example. A staggering 21%of organizations report a severe shortage of skilled cybersecurity …

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