Brown County reported record economic impact from tourism in 2023 [Video]

GREEN BAY, Wis. (WBAY) – Big bucks have been flowing into Brown County – the green kind, not the trophy kind.

Brown County saw another record year for economic impact from tourism to the tune of $1.34 billion in 2023, following up on a record year in 2022; but what about this year and beyond? We know 2025 is going to be off the charts because of the NFL Draft, but how does the county capitalize on that one-time windfall?

Nick Meisner, Discover Green Bay’s VP of Communications and Digital Marketing, explains in the video above.

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