3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
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Building a Future on Data: The Innovations Shaping Analytics [Video]

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Customer Segmentation with AI

In today’s world, the rapid growth of digital data is transforming how industries function, shaping strategic decisions, and determining success. Teena Choudhary, a recognized thought leader in data management, brings into focus the evolving role of data quality in modern analytics and the innovations that are driving this transformation.

The Foundation of Data Quality

High-quality data is now a crucial asset for organizations as data volume grows. Key dimensions accuracy, completeness, consistency, timeliness, and reliability are essential for sound business operations, customer relations, and decision-making. Inaccurate data can lead to flawed analyses and misguided decisions, with potentially disastrous outcomes, especially for industries like finance and healthcare where precision is critical. Addressing these data quality facets not only reduces risks but also equips organizations with better insights, enabling them to navigate future trends more effectively and make informed decisions.

Data Governance: A Key Strategy

A key innovation in improving data quality is the implementation of strong data governance …

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