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Building Omnichannel Retail Commerce with Microservices and Event-Driven Architecture [Video]

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AI Behavioral Targeting

The integration of Microservices and Event-Driven Architecture (EDA) is reshaping the retail sector, as explored by Nitin Saksena. His work highlights how these architectural approaches empower retailers to deliver seamless, efficient, and scalable omnichannel commerce solutions, significantly enhancing customer experiences and operational efficiency.

Revolutionizing Retail with Omnichannel Strategies

The retail industry is transforming due to changing consumer behaviors. Consumers now engage with an average of 7.6 touchpoints, with 73% using multiple channels. As e-commerce grows, omnichannel strategies are crucial to meet customer expectations. Retailers need seamless transitions between digital and physical environments, requiring scalable, agile solutions. Microservices and EDA provide a strong framework for modern retail, improving scalability, reducing costs, and enhancing the customer journey across channels.

Microservices: The Backbone of Scalable Retail Solutions

Microservices architecture is transforming retail platforms by breaking monolithic applications into smaller, independent services, providing flexibility and scalability. Each microservice manages a specific function, enabling faster development and more efficient updates, which reduces time-to-market by …

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