Can AI help the fashion industry cut back on waste? [Video]

Some experts argue that algorithms can optimize the industry’s supply chain, thereby reducing its carbon footprint. As we find out, as part of The Drum’s Fashion & Beauty Focus, that might only be half the battle.

The fashion industry is notorious for its heavy environmental toll. Roughly 85% of all clothing and textiles end up in a landfill or an incinerator, according to the National Institute of Standards and Technology. A 2021 report from the World Economic Forum identified the fashion industry as one of the world’s biggest sources of air pollution, contributing around 10% of global greenhouse gas emissions.