At the ANA Masters of Marketing, Matthew Pigeon of Pinterest and Diana Haussling of Colgate-Palmolive explored how brands can use Pinterest’s AI tools to engage Gen Z and maintain brand safety ahead of the 2024 presidential election.
Marketing leaders are addressing the challenges of reaching Gen Z consumers and navigating brand messaging in politically turbulent times at the ANA Masters of Marketing 2024.
At a breakfast session hosted by Pinterest, its managing director of CPG, Matthew Pigeon, was joined by Diana Haussling, senior vice-president and general manager of consumer experience and growth at Colgate-Palmolive, to discuss these pressing topics.
“There’s a new generation of customers making it more difficult than ever for brands to break through,” said Pigeon, referring to Gen Z. He explained that Pinterest’s platform helps brands connect with undecided consumers through its distinct commercial intent, where over 50% of users come to shop, not necessarily to buy …