Canva is undertaking an aggressive growth strategy as it looks to “democratize” design software, making it available to professional and non-professional designers alike.
This is according to the platform’s chief customer officer Rob Giglio who says, “We’ve been looking to make design accessible to everyone for a very long time and I feel like we have a massive head start”.
That head start Giglio refers to concerns major competitors like Adobe and Figma. Adobe Express, an all-in-one design, photo and video editing product, came out in 2015, two years after Canva launched with its own mission to make designing easier.
The two offer continue to offer similar services, though they compete on features and price: Adobe Express is $9.99 per month for individuals, while Canva Pro comes in at $12.99. That price differential doesn’t seem to do Canva any harm – the platform recently posted a report of $2.5bn in …