The Public House has launched a new brand positioning for the Mediahuis-owned CarsIreland.ie.
Over the past year, The Public House has been working on repositioning CarsIreland in Ireland’s car marketplace. The agency says it ultimately created a positioning which “allowed them to speak to a new target audience – an audience who is sick of constantly feeling like they’re on the back foot when buying or selling cars and are actively looking for a more straightforward way to navigate this process. CarsIreland provides that straightforward process.”
The new campaign is running across VOD, radio, OOH, social and digital.
Central to the campaign is Mr. Otto Motiv – CarsIreland’s new spokesperson, who the agency says is “the antithesis of used car salesmen who obfuscate the process, often through a ‘gift of the gab’ a trait usually celebrated in Ireland, but in this instance one that becomes more of a hindrance to …