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Case Study: How Australia’s Nine Network bridged three continents for the Summer Games [Video]

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Interactive and Immersive Marketing

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Nine Network is Australia’s leading commercial broadcaster. When the opportunity to take space at the Broadcast Centre for the Paris Olympic Games emerged, Nine Network worked alongside AE Live and MRMC to create a hybrid production model that balanced the need for on-the-ground presence with cost-effective remote operations.

Nine’s cost-effective remote operations solution

For the Games, Nine Network wanted to create a highly immersive and visually stunning broadcast based on a workflow spanning three continents. To achieve this, they worked with AE Live and MRMC to create a studio that integrated real-time data and graphics with a high-tech camera robotic system while also allowing the production to be managed from the control centre located in Sydney.

An MRMC StudioBot XL robotic arm was selected to drive the primary camera within …

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