CES 2025: John Deere Strategic PR and Social Lead Talks Attendee Engagement, Messaging and Social Strategy [Video]

Chief Marketer interviewed marketers at CES on Wednesday, Jan. 8, about the latest tech trends, brand activations, their impressions of the show, marketing advice and more at our branded studio on the show floor. Jen Hartmann, Global Director, Strategic Public Relations and Enterprise Social Media at John Deere, discusses brand messaging, the evolution of the company’s brand presence and activation, social media strategy and marketing predictions for 2025.