Last night (Tuesday), at Kachette in London’s Shoreditch, celebrities got ‘tattooed’ to express their love for cheese products. The Cheez-Masons is an initiative by US snack brand Cheez-It, aiming to provide cheese enthusiasts with an immersive experience of the savoury food.
The temporary skin art designs featured the official logo as a declaration of their affection for cheese. Guests at the event enjoyed a variety of cheese-themed activities, including an initiation ceremony and exclusive tastings of newly launched flavours.
Following the glamorous launch party, the public is also invited to join at the same venue, with hundreds of tickets already claimed for the pop-up gathering on Wednesday.
New members of this secret society will receive a certificate confirming their allegiance and the opportunity to get their own cheesy temporary body ink to display their love for the dairy-based foodstuff.
This incredible event was organised after a survey of 2,000 adults …